Coworking spaces have been trending for years. And today, the industry makes $26 billion (€21.45 billion) annually. As previously discussed here on HWL, the appeal of coworking spaces most likely comes from the fact that they revolutionised the way we work. In addition, these spaces build communities that let us take what is arguably our best aspect as […]
Looking for the balance between remote and face-to-face work According to different studies and surveys, currently, few people want to return to their offices, so many companies are beginning to adopt flexible and hybrid work strategies to adapt to this new reality. Covid has accelerated remote work and has become the way of working for […]
A couple of years ago, I was designing a logo in front of my client and mesmerized by the change of colours and shapes, he told me “It’s art.” And then I realized that I was doing it all wrong. Design is not art. “Art is only intended to provoke thoughts and emotions while design […]
What is the Coworking Customer Journey? Last November at Coworking Europe Conference, together with my colleague and consultant Alexandra Ramió, we gave a talk about the Coworking Customer Journey; a handy marketing tool to design the user experience and the entire journey the member take in coworking spaces since he or she is interested in […]
Steps to create a social media strategy and make it profitable In recent years, Coworking’s rising phenomenon has been accompanied by increasing attention to these collaborative workspaces’ online and social media positioning. “If you build it, they will come” does not apply to your coworking space, in your website, or other promotion platforms for flexible […]
It goes without saying that the global pandemic has been an extremely challenging period for coworking spaces all over the world. With millions of people forced to stay at home to prevent the spread of the virus and offices closing their doors, many coworking spaces have been forced to pause their operations too. But thanks […]
The power of serendipity There is some inevitable serendipity when working in coworking. It doesn’t matter if both parts are in different continents. HWL team really believes in this power, so today we re-post an article from Drew Jones, anthropologist, workplace experience designer, and founding partner of the OpenWork Agency in Austin. We also have […]
The growth of the virtual networks The outbreak has pushed coworking spaces putting its regular activities and operations on hold while the world adapts to physical distance and prevention measures. To put the coronavirus at bay, we have stayed at home for almost three months, and people have quickly learnt how to keep connected both […]
COVID-19 lockdown We will all remember 2020 as the COVID-19 outbreak year but also for the year of change. Since January the world is facing a health war with several deaths (according to John Hopkins Coronavirus Resource Center there are 3.357.450 confirmed infected people and 238.50 confirmed deaths worldwide dated on 2nd of May), physical […]
Start your coworking business without assuming much more risk, optimizing profitability and adding value to the community If you are new in this sector and going to open a coworking or coliving space, you will surely come up with questions such as: What can be the best location for my space? What dimensions and characteristics […]